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Marketing Research Executive
Job purpose and key deliverables
We are one of the top FMCG companies in Romania and the market leader of our industry, with a continuous growth record of over 10 years and a strong portfolio of global brands.
Part of the Strategic Planning & Insights department within Marketing, the work & contribution of the Insights team are central to a sound understanding of our consumers, a well-informed decision-making process and a future-oriented marketing strategy.
Work in Insights team benefits from a complex toolkit of research methodologies, covering the entire marketing mix, a sizable budget and the partnership of global and local research agencies. Mid-term, it may open up a number of opportunities for further professional and career development, either locally or internationally.
What does the role involve / Key Responsibilities:
Delivery of actionable insight and analytical projects with clear results and strategic impact, that support strategic marketing and business decisions
Managing a portfolio of research projects, for best quality and cost efficiency, most often designing and running quantitative and qualitative studies, desk research, analysing and interpreting large datasets
Interacting and working with a large variety of people, including c
ommissioning and managing external agencies, in a multinational environment
Analyzing market dynamics, brand and product performance, identifying market segments, consumer and customer trends
Regular analysis of company’s marketing KPI and reporting to Management Team
Regular use of existing marketing information systems and, where adequate, contribution to their improvement or to the new design of such systems
What will you need for this role / knowledge, skills and experience:
The role would suit you if you are passionate about analysing and interpreting data, understanding our products and the people who buy and use them; even more so, if you enjoy hard, smart work, along with the pressure for new thinking, new ways of working and experimentation and if you prove analytical, rigorous thinking, creativity, appetite for learning and developing professional expertise, energy and integrity.
Generally, you’ll need a solid toolkit of quant, qual and analytical skills, ideally acquired from direct experience in working with extensive datasets, data analysis, forecasting techniques, consumer and trade research, interpretation and summary presentations ;
You’ll need minimum 2 years experience with ad hoc quantitative and qualitative research, gained from either an agency or client-side. This means you have solid knowledge of survey and sample design, great questionnaire design skills, as well as hands-on experience with project management for or facilitation of in-depth interviews or focus-groups.
You’ll have to be able to analyse, structure and create meaning from research findings, extensive data sets, desk research, translating them into commercial insights or clear conclusion and recommendations that can be taken forward by the business. This means you’ll have developed solid communication and presentation skills and an appetite for design, data visualization and storytelling. At the very least, you’ll know very well how to employ MS Office: Excel, Powerpoint, Word.
Working with people is a big part of the role, and so being able to connect with, negotiate with and influence people at all levels and from different countries and cultures will be important.
You’ll have to design and manage a mix of in-house and commissioned insights projects, including briefing, budgeting and full implementation; it’s also a busy role, hence being able to juggle projects and hit multiple deadlines is also very important;
You’ll contribute to extending our toolkit with modern techniques and to shaping the future scope and skills of the department, hence you’ll need experience with and a strong understanding of online/mobile/social media and of their potential and usage as research platforms.
Last, but not least: impeccable command of English (proficiency levels) and, for local candidates, of Romanian. Category B – driving licence is not required, but a welcome addition.
Working at BAT
British American Tobacco (www.bat.com) is a market leading, global organisation with a long, established history and a bright and dynamic future. Thanks to our people we have continued to deliver growth and exceed expectations in an increasingly complex and challenging marketplace.
Our aim is to become the leading tobacco company in each of our markets by providing excellent products with confidence and responsibility expected of global consumer brands.
If you have the talent and motivation to help us succeed you’ll find we are equally committed to helping you reach your full potential too.
British-American Tobacco (Romania) Trading SRL
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