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Area Brand Executive
Job purpose and key deliverables
Cooperation with countries of the
Caucasus, Central Asia and Belarus:
Market and portfolio analysis, opportunity search, exploration of relevant consumer spaces.
Brand Strategy development based on sharp consumer insights and thorough market analysis.
Mix development and validation:
Development of competitive product
Pack development and adaptation
Development of impactful communication touchpoints
On-going monitoring of brand performance including existing brand and new launches, competitor activity and market environment.
Monitor in-market pricing and develop solutions to ensure competitiveness of the Brand in a volatile pricing environment
Contribute to preparation of Brand Strategic plan and Operational plan.
Actively contribute to monthly Sales & Operational Planning process by providing input from brand perspective.
Bear full accountability for development, execution and results of brand marketing mix
Manage brand communication activities through pro-active contact with external service agencies (e.g. advertising agency, promotion agencies, etc.) and other departments within the Company
Monitor, analyze and report competitive activities and overall market developments and trends to ensure brand issues and opportunities are understood and corrective actions identified and recommended for implementation
Cooperate effectively with Trade Marketing, Finance, Procurement and other departments
Actively contribute to the development of Agency personnel and evaluation of their performance.
Min 2 years’ experience in multinational FMCG company or advertising agency
Understanding of key market trends
English - advanced
Advanced PC user (MS Office: Word, Excel, PowerPoint and etc.)
Market research literacy
Ability to use research software for desktop analysis
Solid project management skills
Strong analytical skills and strategic thinking
Ability to multitask and attention to details
Good communication and presentation skills
Strong team player with outstanding interpersonal skills
Proactive and result oriented
Working at BAT
British American Tobacco (www.bat.com) is a market leading, global organisation with a long, established history and a bright and dynamic future. Thanks to our people we have continued to deliver growth and exceed expectations in an increasingly complex and challenging marketplace.
Our aim is to become the leading tobacco company in each of our markets by providing excellent products with confidence and responsibility expected of global consumer brands.
If you have the talent and motivation to help us succeed you’ll find we are equally committed to helping you reach your full potential too.
A/T B.A.T.- Prilucky Tobacco Company
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