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Trade Marketing Representative
Job purpose and key deliverables
We build distinctive brands that excite our consumers and satisfy their needs in a highly complex and competitive retail environment. Our Trade Marketing Representatives (TMR) manage the tobacco business for a collection of Customers in a geographical area, implementing corporate plans, negotiating strategies and meeting business objectives.
Join us and you’ll act as a strategic partner to the trade (wholesalers, retailers, etc), giving them expert advice and knowledge on products, pricing and a variety of other areas. Show us you’ve got what it takes to succeed and you’ll find plenty of challenge, opportunity and the support you need. As well as fantastic benefits, we’ll invest in your learning and development and give you continuous feedback and coaching to help you meet your full potential.
Own performance across your territory and maintain strong trade relationships.
Plan visits, go to Wholesalers/retailers, build strong business relationships, answer their questions, issues and concerns, and monitor contract compliance.
Implement cycle and regional/district activities to achieve national, regional, and district-level objectives.
Meet market demand for our products by maintaining inventory levels and hitting brand distribution targets.
Work on special projects with a team of trade marketing representatives.
You’ll be a graduate or equivalent in marketing, business, or a related field, with excellent sales, marketing and negotiation skills. With the drive to work independently and focus on results, you’ll be a strategic thinker with strong business acumen. Most of all, you’ll be a proven leader with the ability to create close working relationships with a wide variety of trade partners.
You’ll be travelling extensively across your territory to meet a wide variety of trade partners, so you’ll need to be prepared to spend a lot of time on the road.
Working at BAT
British American Tobacco is all about freedom of choice — whether it’s our people or our products. Combined with our entrepreneurial spirit, it’s what’s driven our phenomenal success. We started trading tobacco over a hundred years ago. Today, we’re a multibillion dollar company with more than 200 brands in our portfolio. With robust positions in each of our regional markets, our future looks equally bright too.
There’s no doubt our industry is controversial — we’re the first to admit that. But rest assured, we take a responsible approach to our trade. In each of our markets, we observe every local law regarding tobacco (in many cases going further through our own voluntary code). Not only that, we treat our farmers fairly, invest in the environment and help to sustain local communities.
We also excel at developing our own people into leaders of the future. As an organisation with a high-performance culture, we’ll expect a lot from you. But we’ll support you every step of the way to help you deliver. If you’re passionate and ambitious, rapid career progression is a reality here. And because we’re such a large company (we employ more than 55,000 people worldwide), there are plenty of exciting opportunities for you to develop a truly extraordinary career.
Find out more
If you have the talent and expertise to make your mark in a global organisation that thrives on diversity, innovation and a commitment to helping people make the most of their abilities, find out more about working for us at
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British American Tobacco Marketing Nigeria (BATMN)
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