Management of all consumer activation activities in all Branded Stores, ensuring full operation and per standard guidelines. Also, responsible for collecting relevant data from the market environment such as: competition, best retail practices and any retail or general environment activities that may be an obstacle or opportunity to NGP performance.
- Consumer activation strategy development and execution - which directly engages consumers
- Resource management for all Branded store operation
- Developement and execution of consumer survey plan
- Deployment and management of brand ambassadors through the agencies