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Account Executive (12 Months Contract)
Job purpose and key deliverables
We build distinctive brands that excite our consumers and satisfy their needs in a highly complex and competitive retail environment. And our marketing teams are in the front line of our business, overcoming global challenges and developing ambitious brand initiatives that maintain our market leadership.
You’ll be developing competitive advantages to boost our brand and profits in chosen markets. Show us you’ve got what it takes to succeed and you’ll find plenty of challenge and opportunity, as well as the support you need to meet your full potential.
Develop and implement key account plans
in accordance with trade marketing & distribution strategy to meet targets.
Implement brand strategies for key accounts in line with the channel plan.
Manage key account relationships and budgets for trade programmes, trading terms, promotional support and merchandising.
Analyse key account business performance for us and our competitors to assess the effectiveness of developed trade programmes.
Engage with the key account field supervisor to make sure account initiatives are successfully executed.
Give brand executives insights to help them develop brand programmes.
With at least two years’ FMCG experience including field and regional level account management, you’ll have strong administration skills. You’ll also be a proven leader, analyst and negotiator and an excellent communicator with strong commercial knowledge. As well as understanding the role of the multiple retail and distributive account bases in the wider marketplace, you’ll have strong knowledge of consumer behaviour. As a good fact based sales person and an effective presenter you’ll also have the presence to influence managers and clients at all levels.
Ideally you’ll have experience gained in an FMCG environment outside the tobacco industry, together with a relevant degree and/or business qualification.
Working at BAT
British American Tobacco is all about freedom of choice — whether it’s our people or our products. Combined with our entrepreneurial spirit, it’s what’s driven our phenomenal success. We started trading tobacco over a hundred years ago. Today, we’re a multibillion dollar company with more than 200 brands in our portfolio. With robust positions in each of our regional markets, our future looks equally bright too.
There’s no doubt our industry is controversial — we’re the first to admit that. But rest assured, we take a responsible approach to our trade. In each of our markets, we observe every local law regarding tobacco (in many cases going further through our own voluntary code). Not only that, we treat our farmers fairly, invest in the environment and help to sustain local communities.
We also excel at developing our own people into leaders of the future. As an organisation with a high-performance culture, we’ll expect a lot from you. But we’ll support you every step of the way to help you deliver. If you’re passionate and ambitious, rapid career progression is a reality here. And because we’re such a large company (we employ more than 55,000 people worldwide), there are plenty of exciting opportunities for you to develop a truly extraordinary career.
Find out more
If you have the talent and expertise to make your mark in a global organisation that thrives on diversity, innovation and a commitment to helping people make the most of their abilities, find out more about working for us at
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British American Tobacco GSD (Kuala Lumpur) Sdn Bhd
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