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Job purpose and key deliverables
We build distinctive brands that excite our consumers and satisfy their needs in a highly complex and competitive retail environment, and our marketing teams are in the front line of our business, overcoming global challenges and developing ambitious brand initiatives that maintain our market leadership.
You’ll be helping the Senior Brand Manager to develop new and existing brand propositions, from defining consumer relevant positioning to planning and implementing supporting activities. Show us you’ve got what it takes to succeed and you’ll find plenty of challenge, opportunity and the support you need to meet your full potential. Including:
Work with trade marketing to set engagement programmes and cycle plans to ensure brand strategies and objectives are executed and evaluated at field level.
Promote brand understanding, insights and commitment throughout BAT.
Drive fact based decision making by providing market analysis, reports and clear recommendations for action.
Report and analyse brand performance clearly and concisely, focusing on actions.
Monitor operational brand plans and recommend changes to brand programmes.
Ensure external agencies manage brand programmes to required quality, costs and timescales.
Minimum 3 years working experiences
With FMCG's background in a marketing and/or similar roles
You’ll need to be a graduate or equivalent
Fluent in both written and spoken English
Strong analytical skills and a creative, but logical mind
As a good communicator and manager, you have to be able to deal with stakeholders from a variety of backgrounds.
Naturally, you’ll have a commercial approach and the ability to take the initiative and make decisions.
You’ll also need to be a strong self-starter, with a willingness to take responsibility and get things done in a pressured environment
Working at BAT
British American Tobacco is all about freedom of choice — whether it’s our people or our products. Combined with our entrepreneurial spirit, it’s what’s driven our phenomenal success. We started trading tobacco over a hundred years ago. Today, we’re a multibillion dollar company with more than 200 brands in our portfolio. With robust positions in each of our regional markets, our future looks equally bright too.
There’s no doubt our industry is controversial — we’re the first to admit that. But rest assured, we take a responsible approach to our trade. In each of our markets, we observe every local law regarding tobacco (in many cases going further through our own voluntary code). Not only that, we treat our farmers fairly, invest in the environment and help to sustain local communities.
We also excel at developing our own people into leaders of the future. As an organisation with a high-performance culture, we’ll expect a lot from you. But we’ll support you every step of the way to help you deliver. If you’re passionate and ambitious, rapid career progression is a reality here. And because we’re such a large company (we employ more than 55,000 people worldwide), there are plenty of exciting opportunities for you to develop a truly extraordinary career.
Find out more
If you have the talent and expertise to make your mark in a global organisation that thrives on diversity, innovation and a commitment to helping people make the most of their abilities, find out more about working for us at
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